Go Eco, Go Green

Why is Alexami Cosmetics environmentally friendly company?

>>Because we care<<

‘Green washing’ - or the art of deceptively positioning products as natural or environmentally friendly - is rife in the cosmetics industry. Many cosmetics manufacturers are toying with terms like "organic," a word that can legally appear on personal care products containing only 1 percent certified organic contents.

Lack of regulation is a major challenge, with many pseudo-natural products competing with legitimate natural and organic cosmetic products. Differences in natural ingredient compositions and the variation in private standards could dampen consumer confidence in natural & organic products altogether. The lack of regulation could also see an overwhelming flood of products on the market all claiming to be ‘green’, which diffuses the effect of green claims from legitimate brands like Alexami.

Alexami is truly committed to the environment and we stand by our code of ethics. We choose environmentally friendly products for our brand like, Eco promotional T-shirts made of 100% bamboo, Cruelty free makeup brushes, Eco cosmetics pouches instead of plastic bags etc.

And not only that, all Alexami packaging and marketing material is printed with ECO friendly soy ink print using 100% waterless printing technology on recycled paper.

Why bamboo fabric?

As one of the fastest growing plants in the world, bamboo is an ecologically sustainable and renewable material that also offers excellent natural properties when used to manufacture clothing.
Cellulose fibers from the bamboo are extracted to create a strong-wearing woven material that offers excellent water absorption and breathability, as well as natural antibacterial, antimicrobial, anti-odour and anti-ultraviolet properties. This gives clothing made from bamboo the ability to help regulate body temperature in both cold and humid climates, allowing the wearer to feel cool and comfortable in summer yet warm and cosy in winter.

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