Made from minerals found in the earth’s crust, mineral makeup is formed when minerals are crushed into fine powders then processed and micronized to deliver a range of natural colours perfect for cosmetic use.
As mineral makeup doesn’t require artificial colouring or preservatives, it is the purest and most natural form of cosmetics available on the market today, but forms of mineral makeup have been used for many centuries.
Unlike conventional cosmetics, true mineral cosmetics shouldn’t contain any toxins or cheap fillers, such as talc, synthetic dyes, parabens, and irritants like bismuth oxychloride. Naturally preservative and irritant free, Alexami’s pure mineral cosmetics are weightless, long wearing, water resistant and provides naturally high UVA and UVB protection. (Alexami mineral foundation powder has SPF 20+)
Mineral make up is also recommended by dermatologists and cosmetologists for use on sensitive skin, and is safe to use after surgery, micro dermabrasion, laser and other beauty treatments. Mineral make up also gives complete coverage without clogging pores, so is suitable for conditions such as acne prone skin, rosacea, and eczema. Titanium Dioxide and Zinc, the two main ingredients in mineral makeup, even have anti-inflammatory properties that can help calm sensitive skin.
While some lower quality mineral makeup may still contain traces of harmful ingredients, true mineral cosmetic formulations like Alexami don’t just cover imperfections but are a ‘natural skin food’ and may improve skin tone for a lasting beautiful glow, naturally.
As mineral makeup doesn’t require artificial colouring or preservatives, it is the purest and most natural form of cosmetics available on the market today, but forms of mineral makeup have been used for many centuries.
Unlike conventional cosmetics, true mineral cosmetics shouldn’t contain any toxins or cheap fillers, such as talc, synthetic dyes, parabens, and irritants like bismuth oxychloride. Naturally preservative and irritant free, Alexami’s pure mineral cosmetics are weightless, long wearing, water resistant and provides naturally high UVA and UVB protection. (Alexami mineral foundation powder has SPF 20+)
Mineral make up is also recommended by dermatologists and cosmetologists for use on sensitive skin, and is safe to use after surgery, micro dermabrasion, laser and other beauty treatments. Mineral make up also gives complete coverage without clogging pores, so is suitable for conditions such as acne prone skin, rosacea, and eczema. Titanium Dioxide and Zinc, the two main ingredients in mineral makeup, even have anti-inflammatory properties that can help calm sensitive skin.
While some lower quality mineral makeup may still contain traces of harmful ingredients, true mineral cosmetic formulations like Alexami don’t just cover imperfections but are a ‘natural skin food’ and may improve skin tone for a lasting beautiful glow, naturally.
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